Ad Fraud Detection Tools

Understand the traffic you pay for

Ad fraud detection tools help advertisers investigate suspicious impressions, clicks or conversions. Depending on the product, results may include flagged visits, campaign audits, optimization recommendations or evidence for an advertising-platform review. Detection, blocking and obtaining a billing credit are different capabilities; check which ones the service actually provides.

Compare setup and decision quality

Review supported advertising platforms, website-code requirements, account permissions and the information shown in reports. Match subscription limits to the number of sites, accounts and events you need to examine. Look for a clear trial policy and data-processing agreement. A vendor's fraud score is a signal to investigate, rather than proof that every flagged interaction was billed or will be credited.