ScroogeFrog AI for click fraud protection and traffic audits

ScroogeFrog AI helps advertisers investigate click fraud and understand the quality of traffic they pay for. It combines website traffic audits, Google Ads audits and AI recommendations, with a separate managed service for analyzing large advertising datasets.

What does ScroogeFrog AI actually do?

Think of it as an investigator for your advertising traffic. You install its tracking code, let it examine visits, and review reports showing suspicious activity and possible campaign changes. Its purpose is to help answer a practical question: are paid clicks bringing plausible customers, or is questionable traffic consuming the budget?

The platform is operated by Scrooge Frog OÜ in Estonia. It is relevant to advertisers, PPC specialists and agencies that need evidence before adjusting spending. Its recommendations support decisions; the public onboarding does not establish a service that independently manages every advertising task.

Inspect paid traffic before changing campaigns

Traffic Audit looks for bots and fraudulent traffic, while Google Ads Audit focuses on advertising campaigns. The dashboard presents annotated findings and recommendations, such as reviewing or pausing a problematic keyword.

To start, create an account, configure it and add the relevant data. Place the official antifraud tracking codes on the website, then examine the resulting audit and suggested actions. Check that the report covers the intended account, campaign and observation period before changing a live campaign. Website access and the correct plan matter: the entry Test plan does not include Google Ads Audit.

Prepare a Google Ads invalid-click claim

The official refund workflow describes a concrete sequence:

1. Connect your Google Ads account and select campaigns to audit.
2. Collect enough click data; the site suggests one to three weeks depending on traffic volume.
3. Open Google Ads Refund in the dashboard and export the structured evidence file. The page shows a CSV example.
4. Send the evidence to Google Ads Support and copy ScroogeFrog support so its team can assist with the case.

This prepares a case for review. Google determines whether an adjustment or account credit is warranted; a flagged click is not a guaranteed cash refund. Compare findings with traffic Google has already filtered before treating a report total as additional recoverable spend.

Analyze a large advertising dataset

For agencies, networks and performance marketers, the Dataset Processor advertises analysis of datasets with one million or more rows. Inputs are structured impression, click or conversion records with the parameters available to your team.

The process starts with a confidential consultation, data submission and feasibility review. The team aligns columns, trains a dedicated model and delivers a report grouped by column values, with a fraud percentage for each value. You review the pilot before agreeing ongoing volume and pricing. Confirm accepted file formats and delivery arrangements during consultation; the public page does not provide a complete upload specification.

Choose a plan by audit volume

Checked November 13, 2026, the English subscription page displays dollar prices: Test $10/month or $60/year; Lite $99/month or $599/year; Medium $249/month or $1,499/year; Pro $499/month or $2,999/year. Custom is quoted individually. Confirm currency, taxes and checkout terms for your market.

Test includes one site and 20,000 Traffic Audit clicks, but zero Google accounts and zero Google Ads Audit clicks. Lite adds one Google account, three sites, 30,000 Google Ads Audit clicks and 200,000 Traffic Audit clicks. Medium and Pro list MCC connectivity for larger account portfolios.

The 14-day trial becomes paid automatically unless cancelled before it ends. The terms also specify renewal and written cancellation conditions, including 30 days' notice before a subscription term ends. Review usage ceilings: the terms describe suspension near plan limits after notification. The separate dataset pilot is free, with subsequent pricing agreed after approval.

Understand tracking and data use

Tracking can involve visitor IP addresses, browser/device characteristics and session or conversion data. The DPA defines the customer as controller and ScroogeFrog as processor, and includes machine learning and training for fraud prevention among permitted service-improvement purposes. The privacy policy describes anonymization for AI training and improvement. Review these conditions before connecting a client site or supplying a dataset.

Frequently asked questions

Is ScroogeFrog AI free?

It offers a 14-day subscription trial, rather than a verified permanent free plan. Google Ads auditing requires a plan that includes it; the cheapest Test tier does not.

Does an evidence report guarantee a Google Ads refund?

No. It helps document an investigation request. Any adjustment or credit remains Google's decision.

Can I analyze my own advertising data?

Yes. The managed Dataset Processor evaluates structured data and builds a custom model after feasibility review. Pilot results, ongoing scope and fees are agreed with the team.

Official resources

• Setup and account FAQ: registration, tracking-code verification and audit modules.
• Create an account: access the browser dashboard.
• Business support: ask about setup, plan scope or a data-analysis project.