Howseen AI: AI visibility tracking for brands

Howseen AI helps marketing teams see whether AI answers mention their brand when buyers ask for recommendations. It combines prompt monitoring, competitor comparison, cited-source analysis and content publishing in a web application. Its official site offers a free initial audit; ongoing tracking belongs to paid plans.

What does Howseen AI do in plain English?

Imagine asking ChatGPT which product to buy in your category. Howseen checks questions like that across five AI surfaces and records whether your brand is mentioned or cited, how it is described and which competitors appear instead. The listed surfaces are ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. This is useful to SaaS and ecommerce marketers, as well as agencies reporting on client brands. It measures a sample of chosen buyer prompts; it cannot promise that every future answer will recommend you.

Find the questions and sources behind the visibility score

Add buyer questions that matter to your category, then inspect visibility and sentiment by prompt and AI surface. The comparison view shows competitors' share of voice and the questions where another brand appears ahead of yours. A source view maps cited domains and pages so you can distinguish a missing mention from a missing reference. The brand plan details specifically describe citation and source tracing for ChatGPT and Perplexity; do not assume identical citation depth on all five surfaces. Comparing the same prompts over successive runs is more useful than treating one answer as a permanent ranking.

A practical route from a free scan to a published fix

Start by entering your website domain in the free brand scan. If the initial picture warrants ongoing work, create an account, connect the brand and website, and choose relevant buyer prompts, competing brands and markets. Review the recorded answers to identify prompts where your brand is absent, then check which outside pages are cited. Howseen can turn a content gap into an article draft and publish through WordPress, Shopify or Next.js. Check factual accuracy, brand voice, claims and links before asking the connected CMS to publish. Afterward, compare later tracking runs rather than assuming the new page immediately changes AI responses. The official workflow and service terms do not guarantee a specific citation, rank or business result.

The site also advertises a technical GEO audit covering page structure, schema, crawlability and entity clarity.

Free audit, paid tracking and connected-data decisions

The free offer is a one-off AI visibility audit without a card, not a documented forever-free monitoring tier. On 27 September 2026, the public euro brand plan listed Pro at €79 per brand per month, or €63 per brand per month with annual billing; the page displayed €758 billed yearly. Pro listed 50 prompts refreshed every three days and up to 15 GEO articles per month per brand. Enterprise uses custom terms, and agencies have a separate per-client-brand pricing page. Check the current euro selector and your checkout terms before buying; this is not a conversion into your local currency.

The privacy policy says onboarding collects the tracked domain, competitors and prompts. Optional Google Search Console and GA4 connections request read-only metrics; the company says it does not use connected Google data to train generalized AI models. Its Shopify app can read products and content and has a write-content scope, while the policy says it writes articles only when you request publishing. The terms say submitted and generated content remains yours, while responsibility for what you publish stays with you.

Frequently asked questions

Which AI engines are covered?

The official product page lists ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. Coverage of any other service should be checked directly with Howseen.

Can I use Howseen AI for free?

You can run an initial brand audit without a payment card. Continuous Pro tracking and article quotas are part of the paid per-brand subscription; the site does not document a permanent free tracking plan.

Will the content agent publish without my review?

The product describes one-click and scheduled publishing to supported CMSs. For Shopify, its privacy policy says blog articles are written only when you ask it to publish. Review any generated article and the permissions of your chosen connection before publishing.

Does a higher score guarantee more customers?

No. Howseen's terms expressly avoid promising a particular visibility, citation or commercial outcome. Use the trends and underlying answers to decide what to investigate next.

Official resources

• Current brand pricing and plan limits — confirm billing, prompts and article allowance.
• Howseen GEO community — official entry point to its private Slack resources.
• Privacy policy — review Google and Shopify data access before connecting accounts.