Semrush: AI SEO Tool for Search and AI Visibility

Semrush is an AI SEO tool that combines classic search engine optimization research with newer AI search visibility tracking. It covers keyword research, site audits, backlink analysis, and content optimization, plus AI-powered features like ContentShake AI for drafting SEO content and the AI Visibility Toolkit for tracking how often a brand is mentioned in AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews.

What this AI SEO tool does

Semrush's core toolkit covers keyword research with search volume and difficulty scores, site audits that flag crawlability and technical issues, and backlink analysis for competitor gap research. ContentShake AI adds an AI content optimization tool that drafts SEO-friendly articles and scores them against top-ranking pages, while the AI Visibility Toolkit tracks brand mentions and citations across AI-generated answers on multiple AI platforms.

Where this AI visibility tracking tool works

Semrush runs as a web dashboard covering domain overview, keyword research, site audit, and content tools in one place, plus browser extensions and API access for teams that pull SEO data into their own reporting. The AI Visibility Toolkit sits inside the same dashboard alongside classic SEO reports rather than as a separate product.

Pricing and limits for this AI SEO tool

The free plan covers a limited number of keyword lookups and one site audit per day. Paid plans (Pro, Guru, Business) unlock higher keyword and audit limits, more ContentShake AI generations per month, and access to the AI Visibility Toolkit, with Business adding API access and multi-user seats.

Privacy for this AI content optimization tool

Semrush states that account data and tracked keywords are not sold to third parties, though domain and keyword research data feeds into its own competitive databases, so avoid tracking unannounced products or confidential keyword strategies under an account others can access.

Frequently asked questions about this AI SEO tool

Is Semrush free to use?

Semrush offers a limited free plan with capped daily keyword lookups and one site audit; paid plans unlock full keyword research, more frequent audits, backlink analysis, and AI-powered features like ContentShake AI and the AI Visibility Toolkit.

What is the AI Visibility Toolkit?

It is a Semrush feature that tracks how often a brand is mentioned or cited inside AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews, giving an AI Visibility Score alongside traditional keyword rankings.

Can Semrush replace a dedicated content writer?

ContentShake AI can draft SEO-optimized articles and score them against competitors, but factual accuracy, brand voice, and nuanced editorial judgment still benefit from human review before publishing.