Oogwai AI data analysis for connected business sources

Oogwai offers AI data analysis products for teams working with advertising, ecommerce, YouTube and Tally accounting data. Its marketing product, Compass or Oogwai Analytics, answers business questions with numbers, charts and source details. The useful starting point is a question about data you already hold, such as which channel produced the strongest return during a particular week.

What does Oogwai actually do?

Think of Oogwai as a question interface attached to existing business systems. Connect an authorized account, ask about a metric and examine the figures behind the answer. Your storefront, advertising platform or accounting system remains the source of record. Oogwai Analytics Ltd operates the service; different products serve different data workflows.

Public documentation describes questions in plain English. It does not establish that every interface or query language is supported. Nor does a broad integrations list mean every connection is available on the free plan.

Find campaign waste and make reporting repeatable

Compass combines marketing and commerce analysis with checks for audience overlap, creative fatigue and inefficient spending. Ecommerce teams can examine store revenue alongside ad costs; agencies can keep client connections, dashboards and members in separate workspaces.

Useful answers can become dashboard widgets that retain the original question. This makes a recurring metric easier to revisit without reconstructing a report. Dynamic refresh is a paid-plan feature. Scheduled reports and metric alerts support ongoing review, with delivery through the product, email or Slack; monitoring cadence depends on the source and plan.

Run a first analysis you can check

1. Create an Analytics account and use a source account you are authorized to connect.
2. Open Integrations, choose the source and complete the provider's OAuth authorization.
3. Check the connection's last sync time and available history before asking a question.
4. Ask for one metric over an explicit period, such as the daily conversion-rate trend for the previous seven days.
5. Inspect the source records, filters and period behind the answer. Pin it to a dashboard once it matches the business definition you intended.

The integration guide lists GA4, Google Ads, Meta Ads, Shopify, YouTube Analytics, Search Console and BigQuery. Slack receives reports and alerts. Raw synced data and sync history help you investigate discrepancies. This is a connected-data workflow; public information does not justify promising arbitrary spreadsheet uploads or a self-service developer API.

Choose the product that matches the data

• Spotlight for YouTube: examines retention, packaging, traffic sources, cadence and topic gaps to inform future uploads. Standard access covers one channel; premium adds multi-channel work, benchmarking, deeper history and export. It reads analytics without uploading or editing videos.
• Prism Books: processes bill photos sent through WhatsApp, matches extracted details to Tally masters and prepares vouchers for approval before posting. It also supports consolidation and Schedule III reporting in the Indian accounting context. Check regional suitability separately.
• Enterprise projects: custom query layers, document processing, forecasting and internal assistants are scoped with the team. Deployment and ownership conditions belong in the engagement contract.

These are separate product paths. Their features and prices should not be assumed to be included in an Analytics subscription.

Free access, paid history and billing

The pricing page, checked on 8 October 2026, quotes USD before applicable taxes. Analytics Free requires no card and is not a time-limited trial: it includes 30 queries per month, 30 days of history, static widgets and Shopify, Meta Ads, Google Analytics and Google Ads integrations.

Growth costs USD 30 on monthly billing or USD 240 billed annually, equivalent to USD 20 per month. It includes 300 monthly queries, dynamic widgets, live support and WhatsApp notifications. Dynamic widget refresh does not consume queries. “Lifetime” history means retention while the account remains active. Enterprise and Prism Books use separate quotes; the public page does not specify a numerical YouTube premium price.

Access and data handling before you connect

Standard Analytics connections are revocable and read-only: they do not change budgets, pause campaigns or edit source records. Approved Tally posting in Prism Books is a distinct workflow with an audit trail.

The Analytics FAQ says connected business data is not pooled across customers or used to train shared models. The privacy policy has product-specific wording for Google and YouTube data and permits necessary service providers to process data. Read these conditions for the product you plan to use; the training statement is not a promise of entirely local processing.

Frequently asked questions

What can I analyze with Oogwai?

Questions supported by your connected sources, including campaign returns, conversions, store repeat purchases and channel performance. Available history and source coverage determine what can be answered.

Is there a usable free plan?

Yes. Analytics provides 30 monthly questions and 30 days of history with four named integrations. Static widgets and the shorter history distinguish it from Growth.

Can it make changes to an advertising account?

Standard Analytics access is read-only and can be revoked. It reports findings for you to evaluate; it does not independently change campaign budgets.

Official resources

• Analytics capabilities: questions, dashboards and reporting.
• YouTube product: channel-specific capabilities and tiers.
• Contact and support: custom data sources, product questions and enterprise scope.