AXL for AI marketing automation and sales

What does AXL do?

AXL is an AI marketing automation platform for small businesses that need to capture enquiries, follow up and take payment in one place. Think of a consultant who puts up a booking page: AXL can save the visitor’s details, show the team the resulting conversation and connect the appointment or order to the same customer record. The built-in AI assistant can prepare parts of that workflow for review.

From a signup form to a CRM follow-up

Start with one enquiry form and an email address you control.

1. Create a website and add a landing page. Use the AI editor to draft it if you like, then check the form fields before you publish.
2. In Settings → Automations, create a workflow with Form Submitted as the event. Select the intended form and connect a Notification action for the relevant admin.
3. Review the recipients, activate the workflow and submit the live form with the test address. Check both CRM → Contacts and the notification. Once that path works, add actions such as tagging the contact or sending a thank-you email.

Beyond email, AXL supports connected WhatsApp, Telegram and Instagram channels. The site chat can also route a conversation to a person when a customer-facing AI agent needs help.

AXL’s first automation guide

Sell a course or book a paid session

A course creator can register people for a live or automated webinar, offer a course through the site’s checkout and deliver lessons and assignments in the learner portal. A service business can offer paid appointments instead. Both use a connected payment provider. If you already have a list, AXL imports TXT, CSV and XLSX contacts. Plan to rebuild course structure, pages and automations. Existing recurring subscriptions need separate arrangements, and learners use a web portal.

AXL migration guide

Work with the built-in AI or connect through MCP

Use the account assistant to prepare pages, forms, courses or campaigns. You can also connect ChatGPT, Claude or Codex through MCP. The connection inherits the authorizing user’s permissions and excludes sensitive operations such as role changes and billing writes. Publishing or sending is separate from preparing a draft. AXL describes itself as the processor for learner and lead data managed by its customers, who act as controllers. AXL reports Frankfurt hosting for platform data and backups.

Connect an assistant through MCP · AXL privacy notice

Free plan limits and paid usage

As of November 10, 2026, the public US-dollar price was $0 for Free, with no card or trial clock. It lists 500 contacts and 5,000 platform emails per month, with a 500-email daily cap. Free includes 500 AI credits a month. Extra AI use can draw from prepaid balance. Paid plans start at US$49 a month and charge for usage above included allowances. AXL takes no percentage of sales. Payment providers can still charge processing fees.

AXL pricing and usage calculator

Frequently asked questions

Can AXL follow up after someone fills in a form?

Yes. A submitted form can create or update the contact and trigger a selected action, such as an admin alert or a confirmation email.

Can I sell a course from my own site?

Yes. Connect a payment provider, add checkout for the course to your AXL site and deliver lessons through the learner portal.

Is the free plan a trial?

Free has no trial timer. It still saves incoming contacts above 500, while campaigns and automations skip contacts beyond that threshold.

Official guides and support

• AXL knowledge base for setup and product guides.
• AXL support for account, billing and migration help.